Marketing Tips & Resources
How to run paid ads, where to find leads (paid and free), and the directories and marketplaces worth joining \u2014 with a reminder that attorney advertising is regulated.
Paid advertising platforms
Bid on practice-area + location keywords (e.g. "divorce attorney Austin"). Geotarget to your service area. Use negative keywords to filter junk. Send each ad to a dedicated landing page per practice area. Enable call tracking. Comply with Google’s legal services policy AND your state advertising rules.
Build audiences by interest/location; avoid targeting prohibited sensitive attributes. Use lead-form ads for intake. Retarget site visitors. Keep claims factual; no outcome guarantees. Review Meta’s legal ad policies and state ad rules.
Best for business, employment, IP, immigration, and commercial work. Sponsor thought-leadership posts and Lead Gen Forms. Engage in relevant groups organically.
Strong for consumer/family/real estate/Pi within a radius. Build local trust via free posts first; advertise once established.
Imports Google campaigns easily. Lower volume but can be cost-effective for some practice areas.
Weigh cost vs. return; free listing has value. Manage reviews carefully and respond professionally.